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Our Story

We are operators at heart. After years inside e-commerce and retail, we saw how strong products often struggle to expand into new markets. Thoughtful Distribution Co. is our answer.

We manage the channel complexity, so you don't have to. We coordinate distribution, MAP enforcement, and retail placement under one plan. You get predictable orders and transparent communication.

Every partner is different. Some are tech forward. Some are craft first. We adapt the workflow and keep goals the same. Protect the brand. Grow sales. Make it simple to see progress.

What We Believe In

INTEGRITY OVER VOLUME

We choose long-term brand alignment over short-term sales. We honor MAP policies, protect your reputation, and never compete against our partners.

THOUGHTFUL GROWTH

Every strategy we implement is tailored, not templated. We prioritize intentional expansion that supports sustainable success for your brand.

TRANSPARENCY ALWAYS

Clear communication, honest reporting, and shared insights guide every stage of our partnership. No surprises. No hidden agendas.

PARTNERSHIP-FIRST MINDSET

We don't just distribute your products, we champion your brand. Our team works alongside you to build trust, amplify reach, and achieve shared goals.

EXPERT EDUCATION

With years of hands-on marketplace experience, we combine strategic thinking with operational excellence, from listing optimization to fulfillment logistics.

MULTI-CHANNEL AGILITY

Whether it's ThoughtfulShop.com, TikTok Shop, markets, or major marketplaces, we meet your customers where they are, and deliver consistent brand experiences across every touchpoint.

Meet the Team

Katie Whalen

Katie Whalen

Co-Founder & CEO

Damien

Damien Thareau

Co-Founder & COO

Christelle Gonzales

Christelle Gonzales

Purchasing Manager

Ready to Start the Conversation?

Let's build a powerful, multi-channel distribution strategy that drives real growth for your business.

Partner With Us